Reputed for its engaging business coverage, global digital business magazine CIOLook is pleased to feature Raj Aitha, Senior Director at American Woodmark, who is driven by a passion for customer satisfaction and operational excellence.

He is a tech evangelist is an innovator who uses technology to drive change business, enhance customer interaction, and spark innovations. With a sharp vision for future-tech trends, Raj has laid the way for the industry’s evolution. As a technologically equipped leader is highly able to ensure technology initiatives are aligned with business goals, he is delivering tangible results. By promoting a culture of continuous improvement and agility, they enable teams to adopt change and drive digital businesses. With extensive experience of using technology to drive business growth and transformation, he has been instrumental in driving digital transformation and innovation for the organization.

It is by his leadership that the company boasts quality workmanship, customer service, and environmental stewardship, with a focus on innovative, functional cabinetry solutions to builders and homeowners.

He emphasizes how to apply technology to business goals, create an innovation culture, become customer-focused, establish strategic relationships, deal with change, and stay continuous process improvement. Participating actively in industry events, collaborating with colleagues, and Automation as priority one for efficiency purposes.

Some of his most outstanding achievements are turning IT into a SaaS-based profit center, speeding up immense supply chain revolution, reviving a 5-year digital transformation license, modernizing back-office through ERP cloud migration, and installing predictive maintenance systems.